The Grateful Series
Social media campaign for crowdfunding platform, LaunchGood, showcasing the company’s core values and motivation for serving their community, earning over 1 million views organically.
Context
Create social media content to increase LaunchGood’s brand awareness and connect deeper with current user base.
Strategy
Interview LaunchGood employees during company onsite to learn about personal stories related to values embodied by the company.
Solution
A multi-episode series earning over 1 million views centered around stories of receiving charity.