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Results

We shifted content from products to people, highlighting customer stories aligning with the brand’s values and saw a 21X increase in average reach from 10k views per video to 223k views per video. 

We shifted content from products to people, highlighting customer stories aligning with the brand’s values and saw a 21X increase in average reach from 10k views per video to 223k views per video. 

Average engagement with Niyya's content blueprint

223K Views

223K Views

223K Views

16.5K Likes

16.5K Likes

16.5K Likes

101 Comments

101 Comments

101 Comments

Average engagement before…

Average engagement before…

7.2K Views

7.2K Views

7.2K Views

206 Likes

206 Likes

206 Likes

8 Comments

8 Comments

8 Comments

Kitab Cafe used product content and influencer collaborations to build their early audience but struggled to grow further.

Kitab Cafe

Kitab Cafe

A content blueprint earning over 2M views

A content blueprint earning
over 2M views

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